Audio Advertising Marketplace for Sound Monetization

Zvook, United States

About the client

The team at Zvook is the real powerhouse of a gathering where in-depth experienced specialists constantly develop, improve, and expand the platform they have created. New Zvook functionality is introduced on a regular basis while the platform’s CTO/Co-Founder has an outlined project roadmap covering two years of efficient operation and services in the field.
Services
Web App Development, UI/UX Design
Team
2 developers, 2 UI/UX designers
Industry
MarTech

Delivered solution

We have been working on the podcast advertising platform for quite some time now, kicking off the project at the stage of early design. Initially, two of Zade’s specialists were involved - a designer and a developer. The team gradually expanded to two developers and a designer due to the growing needs. We have been actively developing and adding new functionality, and supporting the platform in various ways. In particular, our team has implemented the underlying Design System for the audio advertisement platform, created visuals for marketing banners, and proposed streamlining solutions based on the continuous business analysis of the project. All of that is governed by the individual project team success plan that was outlined just for our guys.

Technologies
Сloud technologies
Amazon Web Services
Performance monitoring
Amazon CloudWatch
Logging monitoring
Sentry.io
Principles
OOP and Solid
Project Management
Agile/Scrum
Tech Stack
Node.js, React.js

Challenges

Sound monetization
Brands of various scales and individual creators alike often have trouble finding truly efficient, profitable audio monetization channels, targeting the right audiences, and managing their outreach consistently.
Niche confusion
The audio advertising market is a very peculiar place with tons of specifics, niche rules, and dynamics that not a lot of newcomers get a grasp of, even with a lot of effort dedicated.
Organic advertising
Many audio advertising platforms out there offer “express marketing” opportunities by simply building an audience of lifeless bots that earn you clicks, likes, and shares.

Solutions

Streamlined audio ads
The audio ad platform offers a range of traditional and advanced features and functionalities for versatile, profitable, outreach-boosting sound monetization - from centralized integrations with the best networks to smart ad management.
Expert guidance
Zvook offers niche guidelines provided by seasoned professionals that may either help boost a brand/creator’s career or educate advertisers eager to promote audio assets on the expert level.
Real audiences
Zvook specialists show up-to-date, efficient ways to earn live audience hearts, build brand loyalty, and reinforce the reputation of the market’s go-to source of audio assets.

Challenges

Problem of choice
Too many options to select but no understanding from what to start or where to focus attention when deciding on a deal; making first steps that lead to the wrong direction; or endless sorting of options without result.
Overtimes
Viewing and presenting apartment takes hours or attention and parties availabilities for a meeting.
Amenity issues
Expectation and reality are never be the same, especially when it comes about accommodation features and specialties that create comfort or may disturb you.
Human factor
Ambiguity in explanations, breaking promises, trickiness, over- and underestimating conditions, and affecting important decisions by mood amplitudes – for people it’s normal but can be obstacle when doing business.

Solutions

Wisdom decision
On different renting stages, the Bot Assistant and Top Listing option thoroughly guide users by asking relevant questions to reveal user needs. The flexible map allows selecting apartments in the preferable region.
Amenity choice
With BabaFi’s filters and focus questions users select needed accommodation features and specialties to live comfortably.
Viewing and presenting apartments online
Flexibility when selecting time and place keeps all participants happy because they can meet quickly and more often from any location.
Payments transparency
The properly recorded calculations prevent any disputes matter between parties.

Client about us

“We were looking for the design that could be striking and smoothly performing at the same time. We needed an expertful mix of usability, accessibility, and style. And guys at Zade seem to have understood the assignment perfectly, seeing how we’ve been working together for almost two years.”
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Malik Alimoekhamedov
Co-founder, CTO
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Contact Zade
Email address
hello@zade.agency
Phone
+380507511860
Official website
www.zade.agency
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